Optimum Betta Print, Outdoor, Design & Branding, Case study The Art Of Siamese Fighting Fish [presentation image] by Ogilvy & Mather Bangkok
![The Art Of Siamese Fighting Fish [presentation image]](https://fcdn.me/b14/97a/optimum-betta-the-art-of-siamese-fighting-fish-presentation-image-0e19ff51949a654e21922e11a6.jpg "The Art Of Siamese Fighting Fish [presentation image]")
The Print Ad titled The Art Of Siamese Fighting Fish [presentation image]
was done by Ogilvy & Mather Bangkok advertising agency for Optimum Betta in Thailand. It was released in Dec 2016.
Optimum Betta: The Art Of Siamese Fighting Fish [presentation image]
Brand
Media
Released
December 2016
Posted
December 2016
Market
Agency
Awards:
| Ad Stars 2017 | ||
|---|---|---|
| Promotion | Use Of Promo & Activation: Use Of Exhibitions And Installations E.g. Vending Machines, Interactive Digital Events, Digital Installations, Floor Graphics, Transit Advertising | Silver |
Credits & Description:
Brand: Optimum Betta / Shutterstock
Agency: Ogilvy & Mather
Synopsis:
Betta Splendens, known as the Siamese fighting fish, is one of Thailand’s iconic species. But today, the only place remaining that reminds the world of its beauty is the Siamese Fighting FishGallery in Bangkok, Thailand. Unfortunately, the Gallery is facing a decreasing interest among the younger audience, resulting in a lack of funds for continuous conservation of the fighting fish species. To turn this around, Optimum Betta, a fighting fish food brand joined hands with Shutterstock Thailand to produce the campaign “ART OF THE SIAMESE FIGHTING FISH”. Interest in the betta needs to be re-ignited to create talkability, and drive the Gallery’s traffic and revenues.