Oude Meester Brandy Print A prize as rare as the diamond it holds by 140 BBDO Cape Town

A prize as rare as the diamond it holds
The Print Ad titled A prize as rare as the diamond it holds was done by 140 BBDO Cape Town advertising agency for subbrand: Oude Meester Demant (brand: Oude Meester Brandy) in South Africa. It was released in Dec 2012.
Advertising campaign for Oude Meester Brandy

Oude Meester Brandy: A prize as rare as the diamond it holds

Brand
Oude Meester Demant  (Oude Meester Brandy)
Media
Print
Released
December 2012
Posted
December 2012
Market
South Africa
Industry
Cognac
Agency
140 BBDO Cape Town
Executive Creative Director
Ivan Johnson
Creative Director
Alexis Beckett
Copywriter
Alex Goldberg
Designer
Gareth Cohen

Credits & Description:

Media: DM
Category: Alcoholic Drinks
Agency: BBDO
Brand: Oude Meester
Geo: Africa, South Africa
To promote the Oude Meester Demant, we created a competition where consumers could win one of four specially designed Oude Meester Demant Diamond Edition packs, featuring a bottle of Oude Meester Demant and a unique diamond valued between R50,000 and R70,000 each. The packs' design was inspired by the Oude Meester Demant's very own diamond insignia.
Advertising Agency: 140 BBDO, South Africa
Executive Creative Director: Ivan Johnson
Creative Director: Alexis Beckett
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Designer: Gareth Cohen
Product Manufacturers: Oakwood Studios