Oui Fm Print Paris Tube Map by Deslegan/BBDO France, Leg
The Print Ad titled Paris Tube Map
was done by Deslegan/BBDO France, Leg advertising agencies for subbrand: Oui FM Radio (brand: Oui Fm) in France. It was released in Jul 2013.
Oui Fm: Paris Tube Map
Brand
Media
Released
July 2013
Posted
July 2013
Market
Agency
Agency
Art Director
Art Director
Awards:
| Epica Awards 2013 | ||
|---|---|---|
| Outdoor | Communication Services | BRONZE |
Credits & Description:
With their new app, OUI FM allows their listeners to go on listening to their radio station non stop.
To promote it, Leg agency imagined a subway map where every station names is mixed with cult rock bands and songs, which are OUI FM 's programming.
The map has been printed and is distributed in music festivals.
Media: Print
Media: Media
Agency: Leg
Brand: Oui FM
Geo: Europe, France
Advertising Agency: Leg agency, Paris, France
Art Directors: Stéphane Richard, Caroline Lorin
Copywriters: Virgile Lassalle, Stéphane Richard
Account: Thomas Kohn
Production: Catherine Candusso
Print Producer: Valérie Mathé
Published: July 2013