Oui Fm: The Who

Credits & Description:

OUI FM takes to the stage with CLM BBDO Paris to promote its live music programme Broadcast Monday through Friday from 7 to 9pm, Oui FMâs programme "Au Secours C'est Du Live" ("Help it's live!") is a live show that plays concert recordings and features live bands.To promote the programme CLM BBDO designed a campaign of 8 print and outdoor visuals that pay a great homage to live rock and its greatest legends (Iggy Pop, Metallica, Queen, etc.).
Tickets inspired by more than 40 years of rock concerts in the style of their period, are an invitation to rediscover these legendary artists on stage in Au Secours C'est Du Live! Colours, materials and typefaces are identically designed. The tickets were even given a worn look as if they had spent years in a lifelong fanâs pocket.The campaign will be seen in the music and arts press and on posters in bars and cultural venues from the end of May.
In flyer form, the tickets are also being given out in Parisian concert halls, offering free tickets to unmissable concerts on Oui FM.
Brand: Oui FM
Media: Outdoor
Media: Media
Agency: BBDO
Geo: France
OUI FM: Tickets, 6
Advertising Agency: CLM BBDO, France
Creative Directors: Bnjamin Marchal, Olivier Lefèbvre, matthieu elkaim
Art Directors: Philippe Boucheron, Julia Deshayes
Copywriter: Patrice Lucet
Photographer: Marc Da Cunha Lopes
Retouching: The ABC
Agency executive: Romain Bruneau, Andéole Vu Dinh
PR: Lauren Weber
Published: May 2014