Ovk/parents Of Child Road Victims: BlindMeters

Credits & Description:

Client: OVK / PEVR (Parents of Road Victims)
Agency: Happiness / an FCB alliance / Brussels
Agency: BLISS Interactive / Saigon
Chief Creative Officer: Geoffrey Hantson
Creative Director: Philippe Fass
Creative Director: Katrien Bottez
Designer: Dries Lauwers
Director: Christopher Ross-Kellam
Producer: Kris Van Wallendael
Producer: Sophie Gunsbourg
Producer: Bart Vande Maele
Account Team: Hans Smets
Account Team: Tine Van Hasselt
Animator: Remke Faber
Digital Agency: BLISS Interactive / Saigon
Director of Photography: Edgar Dubrovskiy
Editor: Matthias Vandenbosch
Simon Schuurman
Programmer: Thomas Colliers
Strategist: Wesley Roeland
Typographer: Edouard Schneider
Creative Team: Roxane Schneider
Creative Team: Pieter Claeys
Country: Belgium
Date Of Campaign: 21/09/2018
Background:
Texting and driving is still prevalent throughout the world and a major cause of road deaths. That’s why there are still numerous road safety PSA campaigns on the subject. Unfortunately, data shows that these ‘don’t text and drive’-campaigns no longer have the impact needed to change really our behaviour. In order to change that the organization Parents of Road Victims asked us to come with a radical new take in preventing texting and driving.
Idea:
BlindMeters.com, a first of its kind platform that gives everybody concrete insight in how many meters they exactly miss when texting and driving. BlindMeters.com is geo-located and turns Google Maps into a text editor, allowing you to type on any road. A custom-made font connects to the speed limitation data of the specific road you’re typing on and stretches to the exact number of meters you miss when texting and driving.
Results:
To do so we programmed an algorithm that connects different databases and layers them onto one website, together with a specially designed font made for the purpose of dynamically stretch.