Ozom: John

Credits & Description:

Category: Electronics, Technology
Media: Print
Brand: Ozom
Agency: Y&R
Geo: Chile
Advertising Agency: Y&R Santiago, Chile
Executive Creative Directors: Álvaro Becker, Francisco Cavada
Head of Art: Emerson Navarrete
Creative Director / Art Director: Mauricio Muñoz
Art Director: Matías Cabrera
Copywriters: Cristián Montégu, Matías Anríquez
Photographer / Retoucher: Josefina Pro
Published: March 2018
Synopsis:
We found these real polices sketches on the internet and realized how badly they represented a persons portrait. These portraits are supposed to help police find suspects and do not look anything like a human being. Therefore, we created this campaign to tell people to trust Ozom security cameras instead of having to rely on people's interpretations.
Don't trust humans.