Pack & Go: Fish Thief

Credits & Description:

Advertised brand: producer of lunch bags “Pack & Go”.

Product: Lunch bags “Pack&Go” are special bags for food and food containers, with multi functionality - they are airtight, waterproof, keep meal hot for a long time etc.

Headline and copy text (in English):
Stays hot when others don’t
Nothing smells fishy
Nothing leaks out

TEAM:
Advertising Agency: PROVID, Kiev, Ukraine
Agency website: https://www.facebook.com/PROVIDagency

Creative Director – Sergii Zinoview, Kirill Chichkan
Creative Group Head, Copywriter – Vlad Galyapa (author of idea)
Art Director – Vlad Moshenskyi
Designer – Oleg Boyko
Illustrator – Anna Kulakovskaja
Project manager – Olena Guk
Published – August, 2016