Media: Print
Geo: Israel
Category: Food
Agency: McCann Erickson
Brand: PAM
Less oil in the pan, less oil in the food.
Advertising Agency: McCann Erickson, Tel Aviv, Israel
V.P Creative: Shahar Filer
Creative Director: Tal Moravkin
Art Director: Assaf Levy
Copywriters: Ido Ben Dor, Tal Manor
Photographer: Menachem Reiss