Pam Print TRAPS - RAPIDS by J. Walter Thompson Italy
The Print Ad titled TRAPS - RAPIDS
was done by J. Walter Thompson Italy advertising agency for Pam in Italy. It was released in Oct 2011.
Pam: TRAPS - RAPIDS
Brand
Media
Released
October 2011
Posted
October 2011
Market
Industry
Agency
Copywriter
Executive Creative Director
Account Supervisor
Photographer
Art Director
Credits & Description:
Category: Retail Stores
Advertiser: PAM - PANORAMA
Product/Service: SUPERMARKET AND MALL
Agency: JWT ITALIA
Chief Creative Officer: Enrico Dorizza - Sergio Rodriguez
Executive Creative Director: Daniela Radice
Copywriter: Federico Castelli
Art Director: Simone Adami
Photographer: Fotografi Lsd E Come Cgi Lucy
Account Supervisor: Myriam Yacoub
English Translation of Main Headlines
Our Task was to create a print campaign for PAM SUPERMARKETS frozen food.
The idea: From the moment "it's capturated " to the moment it's frozen, there's a very short passing of time.
That's why PAM food is surprisingly fresh even if it's frozen