Pampers: HELLO BABY - PREGNANCY CALENDAR

Credits & Description:

Category: Interactive Tools (for PCs, MACs, etc)

Advertiser: PROCTER & GAMBLE

Product/Service: PAMPERS

Agency: STRAWBERRYFROG

Date of First Appearance: Apr 3 2010 12:00AM

Entrant Company: STRAWBERRYFROG, New York, USA

Entry URL: http://presentation.strawberryfrog.com/cannes/babysneakpeek

Executive Creative Director: Scott Goodson (StrawberryFrog)

Digital Producer: Susan Liao (StrawberryFrog)

Creative Director, Art: Jason Koxvold (StrawberryFrog)

Creative Director, Copy: Serena Connelly (StrawberryFrog)

Art Director: David Orton (StrawberryFrog)

Designer: Esteban Montes (StrawberryFrog)

Designer: Sam Park (StrawberryFrog)

Lead Writer: Chris Diken (StrawberryFrog)

Writer: Jayne Sharples (StrawberryFrog)

Art Buyer: Belinda Lopez (StrawberryFrog)

Account Director: Mary Jane Butler (StrawberryFrog)

Production Company Developer: Frederik Wallner

Production Company Lead Developer: Alexander Persson

Production Company Project Manager: Jon Svenonius

Production Company Creative: Anders Graffman

Production Company Computer Graphics Producer: Oliver Zeller

Production Company Computer Graphics, CG Supervisor: G M D THREE

Production Company 3D Modeler: William Vaughan

Retoucher: Toby Moore

Composer: Drew Lerdal (Inthegroovemusic)



English Synopsis

Ultrasound photos are grainy, difficult to interpret, and leave parents with no way to visualise their baby’s size.

Introducing Hello Baby. The only pregnancy calendar created for the iPad, with simulated life-size images of a baby’s growth from week 4 through 40.

Parents can enter their baby’s name, heart rate, due date, weight, and length, and the image will adjust to these dimensions for a personalised experience. Mums can view rare, rich images of the baby next to their tummy, zoom in on details, and share her pregnancy with loved ones by posting the baby’s week-to-week growth on facebook.