Pan-American Social Education Organization (PASMO) Print Girl by d4 McCANN
The Print Ad titled Girl
was done by d4 McCANN
advertising agency for Pan-American Social Education Organization (PASMO) in Guatemala. It was released in May 2017.
Pan-American Social Education Organization (PASMO): Girl
Media
Released
May 2017
Posted
May 2017
Market
Industry
Agency
Creative Director
Copywriter
Chief Creative Officer
Photographer
Credits & Description:
Category: Public Interest, NGO
Media: Print
Brand: Panamerican Social Education Organization
Agency: McCann
Geo: Guatemala
Advertising Agency: d4 McCann, Guatemala
Chief Creative Officer / Copywriter: Ricardo Mendoza
Creative Director: Jairo Rubiano
Head of Art / Digital art: Nestor Cifuentes
Photographer: Julian Perrot
Published: April 2017
Description: In the first world, graduation is the most important moment in a young boy's or girl's life. However, in the third world, the most important achievement by this moment is not getting pregnant, not being a mom or dad. This is the reason why PASMO exists, to educate minorities about this issue.
The biggest achievement in Latinamerica. Being 17 and not pregnant.