Panasonic Print, Outdoor, Ambient Baldy by Saatchi & Saatchi Jakarta

Baldy
The Print Ad titled Baldy was done by Saatchi & Saatchi Jakarta advertising agency for subbrand: Panasonic Hair Nose Trimmer (brand: Panasonic) in Indonesia. It was released in Nov 2009.
Advertising campaign: Panasonic nose hair trimmer (Safety cutting system)

Panasonic: Baldy

Brand
Panasonic Hair Nose Trimmer  (Panasonic)
Media
Print, Outdoor, Ambient
Released
November 2009
Posted
November 2009
Market
Indonesia
Industry
Electronic Devices & Home Appliances, Shaving
Agency
Saatchi & Saatchi Jakarta
Illustrator
Rudy Harianto
Art Director
Audy Sutama
Creative Director
Juhi Kalia
Illustrator
Deadwolf Studio
Copywriter
Pancaputera

Awards:

Cannes Lions 2010
OutdoorBillboards & Street FurnitureSilver

Credits & Description:

Title: BALDY
Advertiser/Client: PT. PANASONIC GOBEL INDONESIA
Product/Service: NOSE HAIR TRIMMER ER-115
Entrant Company: PT PERWANAL SAATCHI & SAATCHI Jakarta, INDONESIA
Advertising Agency: PT PERWANAL SAATCHI & SAATCHI Jakarta, INDONESIA
Executive Creative Director: Juhi Kalia
Copywriter: Pancaputera
Planner: Daniel B. Siswandi
Account Supervisor: Dini D. Makmun/Shanty Persada
Producer: Annisa Mulyani/M.iskak/Tri Sudarno/Aryanto Salim
Art Director: Audy Sutama
Illustrator: Deadwolf Studio
Description of Ambient execution:
AFRAID TO TRIM SENSITIVE NOSE HAIR. WITH THOUSANDS OF SENSORY NERVE FIBERS IN THE NOSTRILS, TRIMMING NOSE HAIR CAN BE AS RISKY AS CUTTING LIVE WIRES . WE USED BILLBOARDS AROUND ACTUAL ELECTRIC WIRES AND POLES TO AMUSINGLY YET CONVINCINGLY DRAMATIZE THE NEED FOR THE PANASONIC NOSE HAIR TRIMMER'S SAFETY CUTTING SYSTEM.