Panasonic Print, Outdoor, Ambient Fatty by Saatchi & Saatchi Jakarta

Fatty
The Print Ad titled Fatty was done by Saatchi & Saatchi Jakarta advertising agency for subbrand: Panasonic Hair Nose Trimmer (brand: Panasonic) in Indonesia. It was released in Nov 2009.
Advertising campaign: Panasonic nose hair trimmer (Safety cutting system)

Panasonic: Fatty

Brand
Panasonic Hair Nose Trimmer  (Panasonic)
Media
Print, Outdoor, Ambient
Released
November 2009
Posted
November 2009
Market
Indonesia
Industry
Electronic Devices & Home Appliances, Shaving
Agency
Saatchi & Saatchi Jakarta
Illustrator
Rudy Harianto
Art Director
Audy Sutama
Creative Director
Juhi Kalia
Illustrator
Deadwolf Studio
Copywriter
Pancaputera

Awards:

Cannes Lions 2010
OutdoorBillboards & Street FurnitureSilver

Credits & Description:

Title: FATTY
Advertiser/Client: PT. PANASONIC GOBEL INDONESIA
Product/Service: NOSE HAIR TRIMMER ER-115
Entrant Company: PT PERWANAL SAATCHI & SAATCHI Jakarta, INDONESIA
Advertising Agency: PT PERWANAL SAATCHI & SAATCHI Jakarta, INDONESIA
Executive Creative Director: Juhi Kalia
Copywriter: Pancaputera
Planner: Daniel B. Siswandi
Account Supervisor: Dini D. Makmun/Shanty Persada
Producer: Annisa Mulyani/M.iskak/Tri Sudarno/Aryanto Salim
Art Director: Audy Sutama
Illustrator: Deadwolf Studio
Description of Ambient execution:
AFRAID TO TRIM SENSITIVE NOSE HAIR.
WITH THOUSANDS OF SENSORY NERVE FIBERS IN THE NOSTRILS, TRIMMING NOSE HAIR CAN BE AS RISKY AS CUTTING LIVE WIRES.
WE USED BILLBOARDS AROUND ACTUAL ELECTRIC WIRES AND POLES TO AMUSINGLY YET CONVINCINGLY DRAMATIZE THE NEED FOR THE PANASONIC NOSE HAIR TRIMMER'S SAFETY CUTTING SYSTEM