Papyrus: Dead Boy

Credits & Description:

Category: Public Interest, NGO
Media: Print
Brand: Papyrus
Agency: TBWA
Geo: United Kingdom
Advertising Agency: TBWA\Manchester, UK
Executive Creative Directors: Lisa Nichols, Gary Fawcett
Art Director: Lewis Dunlop
Copywriter: David Ryan Jones
Photographer: Paul Moffat
Account Manager: Julia Buck
Planner: Rebecca Brett
Published: April 2018
Synopsis:
This is a concept brutal in simplicity, created to raise awareness of child suicide for charity client ‘PAPYRUS Prevention of Young Suicide’. It’s part of on-going work for the charity around the shocking statistic ‘Over 200 schoolchildren die by suicide every year in the UK’.
Suicide is still a taboo subject, and it’s a conversation people still don’t want to have. Most people have a preconceived judgment about suicidal individuals, but Papyrus knows from experience that people with suicidal thoughts don’t fit a stereotype. This ad highlights the fact anyone can take their own life, even the ones you least expect. It makes people think twice about how they perceive people with suicidal thoughts, broadening the conversation.
Suicide.
It can happen to those you least expect.