Category: Pharmaceutical
Media: Print
Brand: Pasex Condoms
Agency: Avance
Geo: Guatemala
Advertising Agency: Avance Carat, Guatemala
Creative Director: Massimiliano Ricci
Art Director: Luis Pedro Mendez
Copywriter: Massimiliano
Illustrator: Mario Guerra
Photographer: Mario Guerra Photography
Additional credits: Otto Salguero Account Director
Published: March 2016
Description: Each person have a different Kind of Love to give. If we imagine it like an Animal Instintc we can segment love in species “Straight, gay, lesbian, passionate like condoms skills Retardant, XL, texturized, etc”. In artistic vision we fusioned animals with human sex intentions in this campaign.
For any love species.