Pave: Sweet

Credits & Description:

Media: Print
Category: Public interest
Client: PAVE
Agency: GOVT Singapore
Country: Singapore
Senior Account Executive: Charisse Cham
Executive Creative Director: aaron koh
Executive Creative Director: Timothy Chan
Creative Director: Pradeep D'Souza
Copywriter: Denise Cheong
Art Director: Simran Kaur
Group Account Director: Gloria Tan
Synopsis:
In our fight to save families from violence, even a small decision can make a big difference. To get this message across, we used short, two-sentence stories that start innocently and end violently. Reminding us that stopping domestic abuse starts by making the right choice.