Penguin Books Print KNITTING by Y&R Beijing

KNITTING
The Print Ad titled KNITTING was done by Y&R Beijing advertising agency for subbrand: Penguin Audiobooks (brand: Penguin Books) in China. It was released in Apr 2013.
Advertising campaign for Penguin Books

Penguin Books: KNITTING

Brand
Penguin Audiobooks  (Penguin Books)
Media
Print
Released
April 2013
Posted
April 2013
Market
China
Industry
Books
Agency
Y&R Beijing
Photographer
Zhong Shi
Art Director
Ronnie Wu
Art Director
Kweichee Lam
Art Director
Nils Andersson
Copywriter
Donghai Liu
Copywriter
Gao Han
Account Supervisor
Charles Sampson
Photographer
Hui Jing
Art Director
Odding Wang

Awards:

Cannes Lions 2013
Outdoor LionsBillboards & Street Furniture; Publications & MediaBronze
AD STARS 2013
Print CraftArt directionCrystal

Credits & Description:

Type of entry: Billboards & Street Furniture
Category: Publications & Media
Advertiser: PENGUIN CHINA
Product/Service: PENGUIN AUDIOBOOKS
Agency: Y&R BEIJING, CHINA
Executive Creative Director: Nils Andersson
Creative Director: Ronnie Wu/Donghai Liu
Copywriter: Gao Han/Donghai Liu/Nils Andersson
Art Director: Odding Wang/Ronnie Wu/Nils Andersson
Photographer: Hui Jing/Shi Zhong
Account Supervisor: Charles Sampson
Other Credits: Retouching: Shi Zhong/Bruce Xie/Shi Jian
Published: April 2013