Penguin Books Print Frankenstein by Y&R Sao Paulo
The Print Ad titled Frankenstein
was done by Y&R Sao Paulo advertising agency for Penguin Books in Brazil. It was released in May 2016.
Penguin Books: Frankenstein
Brand
Media
Released
May 2016
Posted
May 2016
Market
Industry
Agency
Copywriter
Art Director
Art Director
Copywriter
Art Director
Photographer
Credits & Description:
Media: Print
Category: Publications & media
Client: Penguin Companhia das Letras
Agency: Y&R São Paulo
Country: Brazil
Executive Creative Director: Rui Branquinho
Creative Director: Rui Branquinho
Art Director: Denon Figueiredo
Art Director: Silas Nogueira
Art Director: Eduardo Araújo
Copywriter: Rui Branquinho
Copywriter: Flavio Cherem
Head of Art: Felipe Pavani
Photographer: Marcus Hausser
Print Producer: Ronaldo Cavalcante
Account team: Vivianne Brafmann e Heloisa Guimarães
Art Buyer: Monica Beretta e Stephanie Wang
Media: Gustavo Gaion e Marcello Bolla
Illustrator for the Ad "Leagues": Estúdio Notan