Penguin Books Print, Outdoor Giant by Y&R Sao Paulo
The Print Ad titled Giant
was done by Y&R Sao Paulo advertising agency for Penguin Books in Brazil. It was released in Jun 2014.
Penguin Books: Giant
Brand
Released
June 2014
Posted
June 2014
Market
Industry
Agency
Executive Creative Director
Executive Creative Director
Awards:
| Cannes Lions, 2014 | ||
|---|---|---|
| PRESS LIONS | Newspaper and Magazine: Publications & Media | Bronze Lion Campaign |
| OUTDOOR LIONS | Billboards & Street Posters: Publications & Media | Silver Lion Campaign |
| Wave Festival, 2015 | ||
| Press | Produtos e Serviços | BRONZE |
Credits & Description:
Brand: Penguin
Media: Outdoor
Category: Recreation & Leisure
Agency: Y&R
Geo: Brazil
Penguin Companhia Das Letras: Giant
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti
Creatives: Leandro Câmara, Christian Fontana
Art Buyers: Monica Beretta, Stephanie Wang
Production Director: Elaine Carvalho
Agency Producer: Ronaldo Cavalcante
Account Director: Vivianne Brafmann
Account Coordinator: Heloisa Guimarães
Evp Planning: David Laloum
Planning Director: ANA Kuroki
Evp Media: Gustavo Gaion
Media Manager: Marcello Bolla