Penguin Books Print, Outdoor Gulliver by Y&R Sao Paulo

Gulliver
The Print Ad titled Gulliver was done by Y&R Sao Paulo advertising agency for Penguin Books in Brazil. It was released in Mar 2016.
Advertising campaign: Estrellas

Penguin Books: Gulliver

Brand
Penguin Books
Media
Print, Outdoor
Released
March 2016
Posted
March 2016
Market
Brazil
Industry
Books
Agency
Y&R Sao Paulo
Creative Director
Rui Branquinho
Art Director
Felipe Pavani
Illustrator
Feppa Rodrigues
Copywriter
Julio Cesar D'alfonso

Awards:

El Ojo Festival 2016
GráficaCampañas de ProductosPlata
Cannes Lions 2016
Print And PublishingPrint & Publishing: Media & PublicationsGold Lion Campaign
OutdoorIndoor Posters: Media & PublicationsBronze Lion Campaign

Credits & Description:

Agency: Y&R São Paulo
Brand: Penguin Companhia Das Letras
Country: Brazil
Advertising Agency: Y&R São Paulo
Entrant Company: Y&R São Paulo
Media Agency: Y&R São Paulo
Pr Agency: Y&R São Paulo
Production Company: Y&R São Paulo
Client Services Director: Vivianne Brafmann (Y&R São Paulo)
Art Buyer Manager: Monica Beretta (Y&R São Paulo)
Art Buyer: Stephanie Wang (Y&R São Paulo)
Head Of Art: Felipe Pavani (Y&R São Paulo)
Illustrator: Feppa Rodrigues (Y&R São Paulo)
Print Production: Ronaldo Cavalcante (Y&R São Paulo)
Chief Creative Officer: Rui Branquinho (Y&R São Paulo)
Art Director: Felipe Pavani (Y&R São Paulo)
Copywriter: Julio Dalfonso (Y&R São Paulo)
Media: Marcello Bolla (Y&R São Paulo)
Evp Media: Gustavo Gaion (Y&R São Paulo)
Creative Director: Rui Branquinho (Y&R São Paulo)
Account Director: Heloisa Guimarães (Y&R São Paulo)
Estrellas