Penguin Books Print, Outdoor Moby Dick by Y&R Beijing
The Print Ad titled Moby Dick
was done by Y&R Beijing advertising agency for Penguin Books in China. It was released in Jun 2014.
Penguin Books: Moby Dick
Brand
Released
June 2014
Posted
June 2014
Market
Industry
Agency
Creative Director
Executive Creative Director
Creative Director
Executive Creative Director
Copywriter
Art Director
Art Director
Art Director
Copywriter
Awards:
| Cannes Lions, 2014 | ||
|---|---|---|
| OUTDOOR LIONS | OUTDOOR POSTER CRAFT: TRADITIONAL ILLUSTRATION | Silver Lion Campaign |
| PRESS LIONS | Magazine: Illustration | Gold Lion Campaign |
| PRESS LIONS | Magazine: Art Direction | Bronze Lion Campaign |
| OUTDOOR LIONS | Indoor Posters: Publications & Media | Silver Lion Campaign |
| Clio Awards, 2014 | ||
| Print Technique | Technique: Illustration | Gold |
| Spikes Asia, 2014 | ||
| Outdoor | POSTER (INDOOR): INDOOR POSTER: PUBLICATIONS & MEDIA | Gold Spike |
| MAGAZINE: PRINT: PUBLICATIONS & MEDIA | Grand Prix | |
| Print & Poster Craft | POSTER (INDOOR): CRAFT: PRINT/POSTER: ILLUSTRATION | Silver Spike |
| London International Awards 2014 | ||
| Use of Illustration Campaign | Silver Winners | |
| Poster | Use of Illustration Campaign | Bronze Winners |
| Asia Pacific Advertising Festival (AdFest) 2015 | ||
| OUTDOOR LOTUS | BEST OF TRAVEL, ENTERTAINMENT & COMMUNICATION MEDIA | Gold |
| PRINT CRAFT LOTUS | ILLUSTRATION | Gold |
| The New York Festival, 2015 | ||
| Outdoor | Craft: Illustration | THIRD PRIZE AWARD |
| Craft: Illustration | THIRD PRIZE AWARD | |
| Ad Stars Awards, 2015 | ||
| Design | Communication Design | Gold |
| Design | Product & Service | Silver |
| Product & Service | Grand Prix | |
| Print Craft | Gold | |
| ADC Awards, 2015 | ||
| Advertising | Poster/Billboard for Advertising - Outdoor | Bronze |
Credits & Description:
This print campaign for Penguin Audio Books from Y&R Beijing features crafted classic illustrations and artistic drawings with the iconic penguin also given an important task in the campaign. Its task is to walk into the stories, capture the essence and ensure every story is as original as it should be on the scene.
Category: Publications & media
Client: Penguin
Agency: Y&R Beijing
Country: China
Executive Creative Director: Nils Andersson
Creative Director: ronnie wu
Creative Director: Chen Lei
Art Director: Bruce Xie
Art Director: Johnny Zhang
Art Director: Jianjun Geng
Copywriter: Gao Han
Copywriter: Zhang Wei
Agency Producer: shi jian
Bruce Xie : Designer
Johnny Zhang: Designer
Bruce Xie : Retoucher