Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Creative Officers: Hugo Corredo, Giovanni Martínez
Executive Creative Director: Daniél Álvarez
Creative Directors: Fabian López 'Chompi', Juan David Pardo
Art Director: Juan David Pardo, Tatiana Serpa, Sebastián Hernández
Copywriter: Fabián López 'Chompi', Camilo Torres Ángel, Kyara Ortega
Illustrator: Juan David Pardo, Tatiana Serpa
Retouch: Tatiana Serpa
Account Executive Director: Javier Jiménez
Account Director: Rodrigo Salazar
Account Manager: Juliana Ordoñez
Advertiser's Supervisor: Andrés Victoria, José Luis Silva
Published: July 2018
Synopsis:
Pepsi Light is a product that invites us to go out, to move, to be active. Pepsi logo represents that movement, and by making a small twist, its shapes could become in waves, mountains, parachutes or windsurfing kites. So, that's what we did: we turned the logo into a sports activity that invites people to feel light, where the curves that we have seen and strengthened for more than 125 years, go from the aesthetic to the really significant.