Pepsi Print, Outdoor Parkour by BBDO Dusseldorf

Parkour
The Print Ad titled Parkour was done by BBDO Dusseldorf advertising agency for subbrand: Pepsi Light (brand: Pepsi) in Germany. It was released in Mar 2016.
Advertising campaign: Iconic Moments Campaign

Pepsi: Parkour

Brand
Pepsi Light  (Pepsi)
Media
Print, Outdoor
Released
March 2016
Posted
March 2016
Market
Germany
Industry
Soft Drinks
Agency
BBDO Dusseldorf
Art Director
Bernd Rose
Chief Creative Officer
Wolfgang Schneider
Creative Director
Michael Plückhahn
Chief Creative Officer
Darren Richardson
Executive Creative Director
Kristoffer Heilemann
Photographer
Wolfgang Zac
Art Director
Tatjana Fischer-Genin

Awards:

LIA 2016
DesignArt Direction CampaignGold Winner
DesignPoster CampaignSilver Winner
DesignUse of Photography CampaignSilver Winner
PrintUse of Photography CampaignSilver Winner
Cannes Lions 2016
Print And PublishingPrint & Publishing: Non-Alcoholic DrinksBronze Lion Campaign
OutdoorOutdoor Poster Craft: PhotographyBronze Lion Campaign
OutdoorBillboards & Street Posters: DrinksBronze Lion Campaign
Eurobest Awards 2016
Print & Outdoor CraftPrint & Outdoor Craft: Art DirectionGrand Prix
Print & Outdoor CraftPrint & Outdoor Craft: PhotographySilver Eurobest Campaign
OutdoorBillboards & Street Posters: DrinksSilver Eurobest Campaign
Print & PublishingNewspaper Ad: Print: DrinksSilver Eurobest Campaign
D&AD 2017
Press AdvertisingPress Advertising Campaigns (National)Wood Pencil
The ADC Annual Awards 2017
AdvertisingArt Direction / Poster Advertising - CampaignSilver Cube
AdvertisingOut of Home / Posters - CampaignSilver Cube
AdvertisingOut of Home / Print or Electronic Billboards - CampaignSilver Cube
AdvertisingPress / Newspaper - CampaignSilver Cube
AdvertisingArt Direction / Press / Print Advertising - CampaignGold Cube
DesignPosters / Print or Electronic Billboards - SeriesSilver Cube
DesignPhotography / Products / Commercial - SeriesGold Cube
Clio Awards 2017
PrintProduct/ServiceGold
Out Of HomeProduct/Service: BillboardGold
Print TechniqueProduct/Service: Art DirectionGold
Print TechniqueProduct/Service: PhotographyGold

Credits & Description:

Agency: Bbdo Group Germany
Brand: Pepsico Deutschland
Country: Germany
Advertising Agency: Bbdo Group Germany, Dusseldorf
Entrant Company: Bbdo Group Germany, Dusseldorf
Media Agency: Bbdo Group Germany, Dusseldorf
Pr Agency: Bbdo Group Germany, Dusseldorf
Production Company: Bbdo Group Germany, Dusseldorf
Art Buyer: Eva à Wengen (Bbdo Düsseldorf Gmbh)
Account Manager: Julia Lückerath (Bbdo Düsseldorf Gmbh)
Creative Managing Director / Executive Creative Director: Kristoffer Heilemann (Bbdo Düsseldorf Gmbh)
Art Director: Tatjana Fischer-Genin (Bbdo Düsseldorf Gmbh)
Chief Creative Officer: Darren Richardson (Bbdo Düsseldorf Gmbh)
Chief Executive Officer: Dirk Bittermann (Bbdo Düsseldorf Gmbh)
Photographer: Wolfgang Zac (-)
Group Account Director: Liselotte Schwenkert (Bbdo Düsseldorf Gmbh)
Creative Director: Michael Plückhahn (Bbdo Düsseldorf Gmbh)
Art Director: Bernd Rose (Bbdo Düsseldorf Gmbh)
Post Production: Philipp Maubach (-)
Chief Creative Officer: Wolfgang Schneider (Bbdo Group Germany Gmbh)
Description of the Project:
ICONIC MOMENTS – Pepsi Light means full taste with almost no calories. To target young, urban people, we captured athletes in stunning poses full of lightness and found the Pepsi logo quite accidentally. For iconic moments with an iconic brand.
Description
Pepsi Light means full taste with almost no calorie.
Following our central Pepsi idea „Live for now“ we transform this
message into iconic moments. Active, spontaneous, almost weightless moves and moments full of carefree joy as they happen in sports such as tricking, parkours, breakdancing.
Essential part of these moments: The Pepsi Light Logo.