Pepsi Print Parachute by Sancho BBDO Bogota

Parachute
The Print Ad titled Parachute was done by Sancho BBDO Bogota advertising agency for Pepsi in Colombia. It was released in Aug 2018.
Advertising campaign for Pepsi

Pepsi: Parachute

Brand
Pepsi
Media
Print
Released
August 2018
Posted
March 2020
Market
Colombia
Industry
Soft Drinks
Agency
Sancho BBDO Bogota

Credits & Description:

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Creative Officers: Hugo Corredo, Giovanni Martínez
Executive Creative Director: Daniél Álvarez
Creative Directors: Fabian López 'Chompi', Juan David Pardo
Art Director: Juan David Pardo, Tatiana Serpa, Sebastián Hernández
Copywriter: Fabián López 'Chompi', Camilo Torres Ángel, Kyara Ortega
Illustrator: Juan David Pardo, Tatiana Serpa
Retouch: Tatiana Serpa
Account Executive Director: Javier Jiménez
Account Director: Rodrigo Salazar
Account Manager: Juliana Ordoñez
Advertiser's Supervisor: Andrés Victoria, José Luis Silva
Published: July 2018
Synopsis:
Pepsi Light is a product that invites us to go out, to move, to be active. Pepsi logo represents that movement, and by making a small twist, its shapes could become in waves, mountains, parachutes or windsurfing kites. So, that's what we did: we turned the logo into a sports activity that invites people to feel light, where the curves that we have seen and strengthened for more than 125 years, go from the aesthetic to the really significant.