Peroni: Sailor, 3

Credits & Description:

Peroni has unveiled a new chapter in the fascinating story behind the Peroni Nastro Azzurro brand with the latest phase in its global âStorie Di Stileâ campaign. The new work, created by The Bank and running in cinemas, outdoor and print, gives a glimpse into Peroniâs Italian heritage and captures a key moment of inspiration for the brand we know today. The poster and print ads and the 20-second film pay homage to the Peroni Nastro Azzuroâs advertising in the 1960s featuring the actress Solvi Stubing. The ads also reference the brandâs longstanding association with the sea and sailing. The film is set in Rome in the 1960s - a time of cultural revolution when the most highly regarded icons of Italians style were established, including Peroni Nastro Assuro. The âStorie Di Stileâ campaign launched in the UK, the US and other key global markets last year to celebrate the brandâs fiftieth anniversary.
Category: Public interest
Client: Peroni Nastro Azzurro
Agency: The Bank
Production: Cineroma
Country: United Kingdom
Director: Cineroma
Creative Director: Ryan Shaw
Creative Director: Matt Cowley
Art Director: Mark Ross
Producer: Eva Blesky
Producer: Kin-man Li
DoP: Ben Filby
Agency Producer: Eva Blesky
Agency Producer: Kin-man Li
Photographer: Nick Clements
Editor: Alex Robins
Account Director: Amy Loughborough