Persil Print, Outdoor Free the kids, 1 by MullenLowe London
Persil: Free the kids, 1
Awards:
| Cannes Lions 2016 | ||
|---|---|---|
| Print And Publishing | Print & Publishing: Household Cleaning Products | Silver Lion Campaign |
| Outdoor | Digital Outdoor: Static Digital Billboards / Posters | Bronze Lion Campaign |
| Creative Circle 2017 | ||
| Press | Best Press Campaign (campaign) | Bronze |
| Clio Awards 2017 | ||
| Product/Service | Bronze | |
Credits & Description:
Brand: Persil
Media: Print
Category: House, Garden, Pets
Agency: Lowe
Geo: United Kingdom
Persil: Free the kids, 1
Advertising Agency: MullenLowe, London, UK
Media Agency: Mindshare, London
Pr Agency: Mindshare, London
Production Company: Rsa Films, London
Chief Creative Officer: Dave Henderson
Executive Creative Director: Richard Denney
Global Creative Director: Alex Okada
Creatives: Bruno Ribeiro, Luiz Filipin, Alex Okada, Richard Denney
Agency Producers: Idoia Perdiguero, Lisa Tuck
Account Team: Mark Preston, Rachel Vernon, Phoebe Robertson
Photographer: Jesus Alonso
Post Production: Digital Art Studio
Head of Post Production: Pablo Montejo
Synopsis:
The time kids spend outdoors gets smaller every day. It’s hard to understand how much time is too little unless we can put it into a recognizable context. The rights of prison inmates to outdoor time are laid down by the UN, unlike children who now spend less time outdoors each day than prisoners. To bring the idea to life, we visited a high security prison in Indiana to film inmates, asking them what outdoor time each day meant to them. We then revealed that kids spend less time outdoors than they do, filming their reactions.