Perth Zoo: The Worlds Biggest Show of Hands.

Credits & Description:

The Worlds Biggest Show of Hands.

The Brand Agency and Perth Zoo has created an experiential campaign to help save the critically endangered Sumatran orangutan from extinction.

Itâs estimated that there are as few as 6300 left in the wild today.

In just over two weeks, Semeru will become the worldâs first zoo born male orangutan to be released back into the wild, in a protected rainforest in Sumatra.



Client: perth zoo

Agency: The Brand Agency, Perth

Country: Australia

Director: Sean Ascroft

Executive Creative Director: Garry Horner

Creative team: Tim Seddon

Creative team: Gene Brutty

Agency Producer: ian ford

Strategic Planning Director: Paul Yole

Business Director: Rod Killick

Project Manager: Holly Creasey

Client: Ceri Price

Digital Strategy: Brad Cumbers

Interaction Developer: Gerard Baldsing

Technical Lead: Glen Kleinig