Pfizer: Painter

Credits & Description:

Titile: Painter
Agency: Mccann Health
Brand: Pfizer Corporation Hongkong
Country: Hong Kong
Advertising Agency: Mccann Health, Hong Kong
Entrant Company: Mccann Health, Hong Kong
Media Agency: Mccann Health, Hong Kong
Pr Agency: Mccann Health, Hong Kong
Production Company: Mccann Health, Hong Kong
Art Director: Lucky Guo (Mccann Health)
Associate Account Director: Rio Lee (Mccann Health)
Head Of Creative, Hk & Prd: Andy Ng (Mccann Health)
Associate Art Director: Qi Wang (Mccann Health)
Art Director: Samson Du (Mccann Health)
Art Director: Adam Yang (Mccann Health)
General Mananger: Fiona Lam (Mccann Health)
Associate Art Director: Jerry Ji (Mccann Health)
Traffic Co-ordinator: Cora Zhang (Mccann Health)
Illustrator: Illusion, Bangkok (Illusion, Bangkok)
Photographer: Illusion, Bangkok (Illusion, Bangkok)
Art Director: Yummy Xu (Mccann Health)
Managing Director: Conniec Lo (Mccann Health)
Creative Service Director: Cynthia Lu (Mccann Health)
Associate Art Director: Harvey Wu (Mccann Health)
Executive Creative Director: Pierre Loo (Mccann Health)
Creative Director: Chanfron Zhao (Mccann Health)
Group Creative Director: Danny Li (Mccann Health)
Production House: Illusion, Bangkok (Illusion, Bangkok)
Senior Art Director: Jiqi Chen (Mccann Health)
Copywriter: Sihan Jin (Mccann Health)
Copywriter: Xiang Zhang (Mccann Health)
President: David Shen (Mccann Health)
Audience:
Local patients who concerned about eye health
Brief with projected outcomes:
Under the Undersirable Medical Advertisement Ordinance (UMAO), Cap. 231, any advertisements likely to lead to the use of any medicine for the purpose of treatment human beings for, or preventing them from contracting any diseases or condition, e.g. Glaucoma or High Eye Pressure is not allowed.