Pizza Hut: GLUED TO THE TV

Credits & Description:

Advertiser: PIZZA HUT RESTAURANTS
Agency: OGILVY MALAYSIA
Geo: Malaysia
Account Director: Campbell Cannon(Ogilvy Malaysia)
Art Director: Gavin Simpson(Ogilvy Malaysia)
Copywriter: Gavin Simpson(Ogilvy Malaysia)
Account Manager: Melanie Mei(Ogilvy Malaysia)
Art Director: Choo Chee Wee(Ogilvy Malaysia)
Chief Creative Officer: Gavin Simpson(Ogilvy Malaysia)
Creative Director: Gavin Simpson(Ogilvy Malaysia)
Retoucher: Cue Art
Illustrator: Cue Art
Account Director: Campbell Cannon
Account Manager: Melanie Mei
Print Production Company: Hogarth Ogilvy, Kuala Lumpur
Photographer 2: Xpose Images
Retoucher 2: Cue Art
Illustrator 2: Cue Art
Designer: Cue Art
English Context Explanation: We Believe That Pizza Hut Delivery Is Part Of Peoples Lives, Meaning Theres A Story Behind Every Pizza Box. To Reveal The Stories Behind Pizza Hut Delivery Orders, We Crafted A Series Of Insightful Thematic Posters That Were Drawn And Cut By Hand Using Real Pizza Hut Boxes. The Four Posters Depict Situations Familiar With Everyone, But Particularly Relatable To The Target Market Of Young Adults, Whether It Was Being Trapped In A Hell Of Work Deadlines, Turning Into A Hungry Monster, Not Able To Leave The Couch Or Being Faced With Spiralling Bottomless Hole Of Hunger. Use Of The Pizza Hut Boxes Was Compelling, Quirky And Visually Arresting, But Also Brand –And Product – Relevant, As The Promotional Poster Was Actually Made Of The Same Material As The Product Packaging.