P. K. Print Lobster by DDB Johannesburg

Lobster
The Print Ad titled Lobster was done by DDB Johannesburg advertising agency for subbrand: Pk Chewing Gum (brand: P. K.) in South Africa. It was released in Oct 2016.
Advertising campaign for P. K.

P. K.: Lobster

Brand
Pk Chewing Gum  (P. K.)
Media
Print
Released
October 2016
Posted
October 2016
Market
South Africa
Industry
Chewing-Gum
Agency
DDB Johannesburg
Photographer
Ministry Of Illusion
Illustrator
Ministry Of Illusion
Art Director
Ryan Allman
Copywriter
Katherine Glover
Executive Creative Director
Liam Wielopolski

Awards:

Loeries Awards 2017
Print CommunicationIndoor PostersBronze

Credits & Description:

When one has bad breath, instead of focusing on the person talking, people rather focus on the smell coming from their mouths, it’s as if the smell is in control of the conversation.
Media: Press
Category: Confectionery & snacks
Client: Wrigley/ PK Chewing Gum
Agency: DDB South Africa
Country: South Africa
Executive Creative Director: Liam Wielopolski
Copywriter: Katherine Glover
Art Director: Ryan Allman
Illustrator: illusion
Agency Producer: Adrienne du Plooy
Photographer: illusion
Account Management: Sarah Chingosho
Agency Producer: Adrienne Du Plooy
Brand Representative (Client): Regina Karani
Media Agency: Saracen Omd
Photographer: Illusion
Strategist: Thandolwethu Mafongosi