Play-doh Print, Outdoor Emerging Species [alternative version] by DDB Paris
![Emerging Species [alternative version]](https://fcdn.me/dfa/b5f/play-doh-emerging-species-d34d5658e8827e8a01541b4ce3.jpg "Emerging Species [alternative version]")
Play-doh: Emerging Species [alternative version]
Awards:
| Cannes Lions 2017 | ||
|---|---|---|
| Print And Publishing | Print & Publishing Craft: Art Direction | Bronze Lion Campaign |
| Outdoor | Billboards & Street Posters: Entertainment & Leisure | Bronze Lion Campaign |
| Outdoor | Poster Craft: Illustration | Bronze Lion Campaign |
| Eurobest Awards 2017 | ||
| Print & Outdoor Craft | Illustration | Gold Eurobest Campaign |
| Print & Publishing | Miscellaneous | Bronze Eurobest Campaign |
Credits & Description:
Category: Gaming
Media: Print
Brand: Play-Doh
Agency: DDB
Geo: France
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexander Kalchev
Art Directors: Emmanuel Courteau, Natacha Olive de Cherisey, Rémi Picard
Copywriter: Jean-François Bouchet
Account Supervisors: Marie-Laure Dangeon, Camille Passot
Client Team: Hélène Kurz, Karine Martinez, Sylvaine Gomez
Clay Modelers: Natacha Olive de Cherisey, Emmanuel Courteau, Rémi Picard, Marion Dervaux
Photographer: Marc Da cunha Lopes
Executive Creative Director: Alexander Kalchev (Ddb Paris)
Art Director: Emmanuel Courteau (Ddb Paris)
Copywriter: Jean-François Bouchet (Ddb Paris)
Account Manager: Camille Passot (Ddb Paris)
Art Director: Natacha Olive De Cherisey (Ddb Paris)
Art Director: Rémi Picard (Ddb Paris)
Clay Modeler: Marion Dervaux (Ddb Paris)
Account Director: Marie-Laure Dangeon (Ddb Paris)
Advertiser Supervisor: Hélène Kurz (Hasbro)
Advertiser Supervisor: Karine Martinez (Hasbro)
Advertiser Supervisor: Sylvaine Gomez (Hasbro)
Photographer: Marc Da Cunha Lopes (-)
Published: May 2017
Description:
In the world of Play-Doh, you don't see dozens of species disappearing daily. Rather it's the other way around.
In 2016, for its 60th Anniversary, Playdoh launched a new worldwide communication platform focused on one word: « imagination ». In a world of apps and digital entertainment, we had to show that Play-Doh is still a wonderful way for kids to express themselves and develop their imagination.
DDB , Paris started with a very simple, yet universal idea: when kids play - and especially when they play with something like modeling clay - they build their own stories. Their own world, where anything is possible, even if it totally contradicts the laws of universe.
That is how the « World of Playdoh » was born. We then simply had to explore it. We wanted everyone to find something they like. The style was intentionally childish and colorful, as a clear reference to the children’s universe, but the headlines were written to have multiple layers of meaning for kids and parents .