Plenty Print CAMPER by Publicis Amsterdam

CAMPER
The Print Ad titled CAMPER was done by Publicis Amsterdam advertising agency for subbrand: Plenty Easypull (brand: Plenty) in Netherlands. It was released in Jul 2011.
Advertising campaign: Plenty Easypull on the Go

Plenty: CAMPER

Brand
Plenty Easypull  (Plenty)
Media
Print
Released
July 2011
Posted
July 2011
Market
Netherlands
Industry
Cleaning Products, Detergents & Wood protectors
Agency
Publicis Amsterdam
Executive Creative Director
Marcel Hartog
Art Director
Marco Sluijter
Copywriter
Jeroen De Korte
Executive Creative Director
Jeroen Van Zwam
Photographer
Jaap Vork
Account Supervisor
Jeroen Van Den Brink Advertiser Supervisor:

Credits & Description:

Category: Toiletries

Advertiser: PLENTY

Product/Service: HYGIENE PRODUCTS

Agency: PUBLICIS

Executive Creative Director: Marcel Hartog/Jeroen Van Zwam

Copywriter: Jeroen De Korte

Art Director: Marco Sluijter

Photographer: Jaap Vork

Art Buyer: Ron Townsend

Account Supervisor: Jeroen Van Den Brink

Advertiser's Supervisor: Susan Den Boer

Account Manager: Maurice Gilissen

Account Manager: Maurice Gilissen

Other Credits: Nick Strong/Postproduction



English Translation of Main Headlines

Plenty Easypull on the Go kitchen towels are specially designed for minor out-of-home accidents. On the print ads, we have attached discount coupons that hide a particular accident from view. By removing the coupon, the accident is revealed.