Cresta Awards 2020 | ||
---|---|---|
Print Design | Corporate/Brand Identity | Silver |
Digital Design | Online identity | Bronze |
Print Design | Packaging | Bronze |
Craft | Outstanding Art Direction (billboards/poster) | Shortlist |
Print Design | Brochure/Publication | Shortlist |
Print Design | Art Direction (any category) | Bronze |
Craft | Outstanding Photography (any media) | Shortlist |
Craft | Outstanding Art Direction (print) | Shortlist |
Craft | Craft Campaign (any media) | Shortlist |
D&AD Awards 2020 | ||
Photography | Still Life & Studio | Graphite Pencil |
Branding | Brand Refresh | Graphite Pencil |
ADC Awards 2020 | ||
Brand / Communication Design | Posters | Silver Cube |
Brand / Communication Design | Branding | Bronze Cube |
Photography | Product / Commercial | Merit |
Packaging Design | Food | Gold Cube |
Title of Entry: Pocky THE GIFT
Brand: Pocky THE GIFT
Product/Service: Pocky THE GIFT
Client: Ezaki Glico Co., Ltd.
Entrant Company: DENTSU INC.
Creative Agency: DENTSU INC.
Judging URL: http://pocky.details.co.jp/gift/
Live site URL: http://pocky.details.co.jp/gift/
Creative Director: Yoshihiro Yagi
Art Director: Yoshihiro Yagi
Designer: Taiji Kimura / Haruko Nakatani / Satomi Okubo
Copywriter: Haruko Tsutsui / Scott Lehman
Account Executive: Kazuya Onaka
Date of Release: 2019-12-01
Photographer: Fumihito Katamura
Notes: Pocky sticks have been Japan’s top-selling chocolate snack for decades. Kids and teenagers love them because they’re easy to share. But sales to young adults were weaker, and our brief was to give this group a way to share and enjoy Pocky sticks anew. So we created stylish new packaging for use at upscale shops and sales outlets, leveraged social media, and created a 12-page newspaper insert promoting the repackaged snacks as a fashionable gift item. The result was significantly higher sales to young adults, the opening of new sales channels, and higher brand visibility and sales overall.
URL Link (optional): http://pocky.details.co.jp/gift/
Other Credits: Yoshitaka Nakano (Creative Producer)
Other Credits: Youhei Tanaka (Producer)
Other Credits: Makoto Sometani (Producer)
Other Credits: Atsushi Komuro (Production Manager)
Other Credits: Jun Okabe (Production Manager)
Other Credits: Sunao Sakurai (Retoucher)
Other Credits: Takuya Fujita / Ryoya Sugano / Mai Umegae / Kotaro Fujiwara (Planner)
Other Credits: Masamitsu Usui (Construction manager)