Porteur: Letters from Africa

Credits & Description:

Porteur is a bicycle brand with a promise: For every bicycle sold, a UNICEF bike is donated to children in developing countries â One for One. But how do we continue to communicate this in new and unexpected ways? This time, M&C Saatchi Stockholm changed the perspective and sent personal letters and e-mails from impatient kids in Africa to influential urban professionals in Europe. Because for every Porteur bike waiting to be sold, thereâs, of course, a kid in Africa waiting for one. This way, they highlighted the great cause of buying a Porteur and delivered a fun story that the recipients could read together with their morning coffee.

Category: Travel, transport & tourism

URL: http://brutalsimplicity.se/emailsfromafrica/

Client: Porteur Bicycles

Agency: M&C Saatchi Stockholm

Country: Sweden