Profilo: DON'T LET THE SMELLS MIX

Credits & Description:

Category: Best Temporary In-Store Displays in a Promotional Campaign

Advertiser: PROFILO

Product/Service: PROFILO REFRIGERATOR

Agency: RAFINERI

Art Director: Öznur Söylem (Rafineri)

Copywriter: Serkan Söylem (Rafineri)

Chief Creative Officer: Ayşe Bali (Rafineri)

Executive Creative Director: Orkun Demirelli (Rafineri)

Executive Creative Director: Ufuk Uslu (Rafineri)

Account Supervisor: Rida Kirası (Rafineri)

Account Director: İlke Güner (Rafineri)

Account Manager: Melis Şenol (Rafineri)

Media placement: In Store Display- 4 Days - Supermarket - 23.04.2012



Describe the objective of the promotion.

To put forth the Antibacterial AirFresh Filter feature that prevents the intermingling of odors.



Describe how the promotion developed from concept to implementation.

Combining fresh fruits with the 2 most well-known odour emitters -onion and fermented sausage- and therefore visualising mixing odours.



Explain why the method of promotion was most relevant to the product or service.

The Antibacterial AirFresh Filter feature of Profilo Refrigerators avoids the intermingling of the odours. To emphasise this feature, we combined fresh fruits with the two most well-known odour emitters and placed these 'combo' products in the fruit and vegetable section of supermarkets.



Describe the success of the promotion with both client and consumer including some quantifiable results.

These 'combo' products were placed in the supermarkets and attracted many customers’ attention. People who visited fruits-vegetables and fermented sausage stations came to understand Profilo Refrigerators’ Antibacterial AirFresh Filter feature with this easy and cost effective method.