Protex: Protex

Credits & Description:

Advertised brand: Protex
Media: Print
Advertising Agency: Red Fuse Paris
Creative Chairman: Shen Tan
Executive Creative Director: Manir Fadel
Art Director: Quentin Six
Copywriter: Ricardo Dolla
Head of art: Vitor Menezes
Photographer: Geoffroy Gomez
Additional credits: Yann Reigner (RETOUCHER)
Published: April 2018
Synopsis:
Protex Antibacterial Hand Sanitizer.
Protex kills 99.9% of germs.
To raise awareness of Protex, we launched a campaign where we put consumers to wonder how would look like if some things were as safe as their hands after using Protex. In the ads, we reduced the danger of dangerous artifacts to 0.1%, as Protex eliminates 99.9% of bacteria and danger.
Entry Summary
The use of antibacterial soap is essential for preventing various diseases. Protex aims to provide families with the best daily protection against harmful factors like bacteria, that threaten their health, creating a safe environment so they can achieve their goals and get ahead in life.
To raise awareness of Protex, we launched a campaign where we put consumers to wonder how would look like if some things were as safe as their hands after using Protex. In the communication, we reduced the danger of dangerous artifacts to 0.1%, as Protex eliminates 99.9% of bacteria and danger.