The campaign from Young & Rubicam / Red Fuse NY aimed to magnify and expose the presence of bacteria on objects that are perceived to be harmless, such as soccer balls and plastic blocks.
Category: Cosmetics & toiletries
Client: Colgate Palmolive
Agency: Young & Rubicam / Red Fuse NY
Country: United States of America
Executive Creative Director: Gloria de la Guardia
Creative Director: Renata Maia
Creative Director: Leo Gomez
Art Director: Gonzalo Gallego
Digital creative: Andres Uribe
Studio: Jorge Chamorro