Created by Grey Beijing, the 'Shadow Puppets' print campaign features the traditional form of entertainment to get across a message to the customers that Proya Sun Block helps to protect against sunburn by blocking out ultraviolet radiation on skin exposed to sunlight. Total protection
Category: Health & safety
Client: Proya
Agency: Grey Beijing
Country: China
Director: Winky To
Executive Creative Director: Alvin Lim
Creative Director: Tiger Chen
Art Director: Lucky Guo
Copywriter: Greg Sutcliffe
Agency Producer: Kevin Bi Business
Photographer: Wu Jian Hai
Retoucher: Miro Zhang