Proyecto Chiringa Productions: Proyecto Chiringa Productions

Credits & Description:

Brand NUYORICAN BASQUET (PROYECTO CHIRINGA PRODUCTIONS)
Entrant ARCO PUBLICIDAD SAN JUAN
ARCO PUBLICIDAD San Juan, Puerto Rico Entrant Company
ARCO PUBLICIDAD San Juan, Puerto Rico Idea Creation
ARCO PUBLICIDAD San Juan, Puerto Rico Media Placement
Jonathan Díaz Arco Publicidad Creative Director
Adriana Miranda Arco Publicidad Creative/Copywriting
Juan Carlos López Arco Publicidad Creative/Art Direction
Héctor Buscaglia Arco Publicidad Creative/Art Direction
Carmen Torres Arco Publicidad Creative
Verónica De la Cruz Arco Publicidad Creative
Annabelle Rosado Arco Publicidad Account Services
Luisa Jiménez Arco Publicidad Traffic and Production
Liza Cortés Arco Publicidad Media Negotiation
Translation
FRONT PAGE OF THE NEWSPAPER
HEADLINE 1: Tomorrow history will be made at Roberto Clemente Coliseum
HEADLINE 2: Come see the Nuyoricans in action • Saturday at 7pm
HEADLINE 3: All Puerto Ricans will support their Team
(The article talks about the documentary: directors, production company, synopsis, date of premiere, etc.)
INSIDE PAGES OF THE NEWSPAPER - SUMMARY
On the inside pages, there are real articles of July 7th, 1979, such as the news about the moon landing in 1969, about the Skylab, etc.; and also news about the ‘79 Games, basketball, and sports. We also wrote predictions for the future, letters of readers and the calendar of the games.
We created some little ads, such as speedwriting in typewriter courses, hypnosis consultations, and others.
We also convinced our clients to advertise REAL retro-style ads, even with their ‘79 logos. Colgate, KFC, Pizza Hut, National College… all of them agreed, and came back with us to 1979.
Entry Summary
1979. The Pan American Games are held in Puerto Rico.
Among 3,700 athletes, the Puerto Rican Basketball Team made history. Basketball is taken very seriously in the Island.
“Nuyorican Basket” is a documentary that tells the story of this Team, which became an inspiration for an entire country. The documentary would premiere in July 8th, 2017, in the Roberto Clemente Coliseum.
Our mission was to fill the Coliseum to maximum capacity.
We decided to promote the film in the oldest and dearest newspaper of Puerto Rico, which covered the ‘79 Games: EL MUNDO.
The problem: the newspaper closed its doors 30 years ago.
It didn’t matter. On July 7th, 2017, we gave back El Mundo to Puerto Rico.
We reproduced exactly its format and printed thousands of copies. We launched it one day before the premiere, with the date of July 7, 1979, and distributed copies in the entire Island.