Prudence: Prudence Sex Code

Credits & Description:

This campaign born out of the idea that people are spending too much time on their gadjets instead of making real things, as sex. For that,Z+Brasil created unusual and funny QR Codes and printed them in posters, which ran at bars and nightclubs restrooms, to arouse curiosity and make people scan the QR Codes using their mobile. After the scanning of the QR codes, people were surprised with very ironic messages.

Category: Pharmaceutical & medical

Client: DKT do Brasil

Agency: Z+ Comunicação

Country: Brazil

Creative Director: Manoel Zanzoti

Executive Creative Director: Manoel Zanzoti

Art Director: Danillo Ferrari

Copywriter: Juliano Ribas

Planner: Rodrigo Cerveira

Account Director: Renata Vieitas

Agency Producer: Alice Imamura

Illustrator: Tércio Alves