Publicis: BEER

Credits & Description:

Type of entry: Corporate or Brand Identity
Category: Posters
Advertiser: PUBLICIS COMMUNICATIONS
Product/Service: ADVERTISING AGENCY
Agency: PUBLICIS COMMUNICATIONS Mumbai, INDIA
National Creative Director: Ashish Khazanchi (Publicis Communications)
National Creative Director: Prasanna Sankhe (Publicis Communications)
Senior Creative Director: Akash Das (Publicis Communications)
Brief Explanation:
The key objective was to let all the planners in the network know about The Publicis Planners’ Meet held by Mr. John Woodward (Planning Director of Publicis Worldwide).
Describe the brief from the client:
The brief was to let all the planners know about ' The Publicis Planners’ Meet' held by Mr. John Woodward (Planning Director of Publicis Worldwide), which was held at the Publicis headquarters in Paris. We had to create a tongue 'n cheek communication that makes everyone look forward to attending this particular conference.
Description of how you arrived at the final design:
It’s a very common perception in the advertising community that Account Planners usually tend to complicate the briefs by going too deep into every brand, rather than simplify things. So, these posters were designed in a very tongue ‘n cheek manner keeping this popular misconception. This also set the agenda for a new informal way of planning which was unveiled by Mr. Woodward during the meet. In these posters, even the simplest of things in the world were made to look extremely complicated.
Indication of how successful the outcome was in the market:
Response was that everyone who was sent the invites made it a point to attend the Publicis Planners’ Meet. The communication succeeded to spark off the enthusiasm for the Meet among all the invitees.