Publicis Print The Doodle Book by Red Lion Publicis
The Print Ad titled The Doodle Book
was done by Red Lion Publicis advertising agency for Publicis in India. It was released in Aug 2012.
Publicis: The Doodle Book
Brand
Media
Released
August 2012
Posted
August 2012
Market
Agency
Creative Director
Credits & Description:
Media: DM
Geo: India
Category: Agency self-promo
Agency: Publicis
Brand: Publicis
Brief: Create a piece of self-promotion that captures what Red Lion stands for, which is simplicity, creativity and innovation.
Objectives: A doodle pad that takes the identity forward and invites everyone to think and innovate using specially created pencil shavings. People were then asked to send us their doodles which were put up on a special wall of doodle honour. This pad also acts as a reminder medium as most individuals would use it for writing or making notes.
Advertising Agency: Red Lion Publicis, Mumbai, India
Managing Partner: Elsie Nanji
Partner: Punit Jagasia
Creative Director: Rajesh Kulkarni