Puro Print Staple by McCann Brussels

Staple
The Print Ad titled Staple was done by McCann Brussels advertising agency for subbrand: Puro Faitrade Coffee (brand: Puro) in Belgium. It was released in May 2011.
Advertising campaign: Make yourself more useful. Have a coffee break

Puro: Staple

Brand
Puro Faitrade Coffee  (Puro)
Media
Print
Released
May 2011
Posted
May 2011
Market
Belgium
Industry
Non-alcoholic drinks, Coffee, Tea, Breakfast Drinks
Agency
McCann Brussels
Copywriter
Jeremie Goldwasser
Art Director
Arnaud Piette
Photographer
Thomas Francois

Credits & Description:

Make yourself more useful. Have a coffee break.
By drinking Puro Fairtrade Coffee, you contribute to the preservation of the equatorial rainforest and help improve working conditions of small coffee farmers.
So next time you’re wasting time at the office, make yourself useful: have a coffee break.
Advertising Agency: McCann Lowe, Brussels, Belgium
Creative Directors: Benoit Hilson, Olivier Roland
Art Director: Arnaud Piette
Copywriter: Jeremie Goldwasser
Photographer: Thomas François