Rama: Conveyor Belt

Credits & Description:

Advertising Agency: JUNG von MATT GERMANY, GERMANY


Thimoteus Wagner Jung von Matt Creative Director


Philipp Barth Jung von Matt Copywriter


Mirjam Heinemann Jung von Matt Art Director


Sina Gieselmann Jung von Matt Designer


Christian Behrendt Jung von Matt Designer


Deneke von Weltzien Jung von Matt Creative Director




Objective


To boost sales of Rama Cremefine.




Development


Rama Cremefine cream is so low in fat that you can eat as much of it as you like. To illustrate this fact, stickers with various cream treats were put on till conveyor belts at the point of sale. The treats therefore appeared to be eaten in quick succession by the consumer.




Relevance


Rama Cremefine has so little fat that you can enjoy more without having to feel guilty. This benefit was demonstrated and dramatised perfectly with the till conveyor belt – because the Cremefine treats just keep on moving into the consumer’s mouth.




Outcome


In comparison to the same period in the previous year, participating Wal-Mart supermarkets enjoyed a sensational 38% average boost in sales.