Ratp: Music

Credits & Description:

Media: Outdoor

Category: Transport & Tourism

Agency: Publicis

Brand: RATP

Geo: Europe, France

With its hallmark commitment to improving the quality of city life, the RATP supports a large number of cultural and sporting activities that enrich the city. In order to reveal these various partnerships to its passengers, the RATP and Publicis Conseil have developed posters in which the world of RATP’s networks meets the partners illustrated. So music, literature, professional sport and artistic creation will all rub shoulders with the elements of the tube, buses or tramways. These unique and offbeat encounters are created by Japanese illustrator Tadahiro Uesugi, who imbues each illustration with his poetry and fresh spirit.



Advertising Agency: Publicis Conseil, Paris, france

Chief Creative Officer: Olivier Altmann

Creative Director: Hervé Riffault

Copywriters: Olivier Dermaux, Alexandre Boutry

Art Directors: Mathieu Vinciguerra, Lena Monceau

Account managers: César Croze, Laurence Neveu, Adrien Dumont, Antoine Le Troadec

Illustrator: Tadahiro Usuegi

Art buyer: Soone Riboud