Readers Bookstore: Romeo & Juliet

Credits & Description:

Young people these days exchange a lot of stories, using the least amount of words possible. Actually sometimes without even saying a word. A varied group of emoticons have become a popular way to communicate, varying from facial expressions of happiness, surprise and wonder to food, nature, sports and much more.
Inspired by this popular phenomena, we had an idea to promote the short stories competition run by Readers each year with the use of emoticons representing famous novels. The idea aims to encourage the writing of short stories by showing that even the greatest works can be expressed using few words.
Media: Print
Category: Retail services
Client: Readers Bookstore
Agency: Y&R Amman
Country: Jordan
Creative Director: Emad Khayyat
Art Director: Zayd Abidi
Copywriter: Shatha Altrad
Illustrator: Naji Abbadi