This is a campaign made for Red Cross Romania's initiative The Food Bank. It's based on the insight that families that have what to eat will stick together through good and bad. So if you donate for the Food Bank you'll help poor families stay together.
Media: Print
Category: Public interest
Client: Red Cross Romania
Agency: MullenLowe Romania
Country: Romania
Executive Creative Director: Eugen Suman
Art Director: Silviu Antohe
Copywriter: Radu Nantu
Illustrator: Raluca Bararu
Client Services Director: Gabriela Alexandrescu
Account manager: Andra Panaitescu
Account manager: Alexandra Todirica