Red Cross: RED CROSS WEEK

Credits & Description:

Among may 4th and 8th, the ecuadorian Red Cross of Pichincha performed several events due the celebration of its anniversary, one of those activities was an activation on Facebook in which the profile photo of the fan page was changed every day of the week. The monday´s photo showed an empty cross, but it was filling up according the growing presence of crosses profiles on Facebook.
Despite there was no money investment on the activation, every day more people added to the campaign archieving a great presence of the ecuadorian Red Cross of Pichincha´s work, in fact several institutions added to the campaign applying the Red Cross image in their Facebook and Twitter profiles.
Category: Charities & appeals
Client: Red Cross
Agency: MCV
Country: Ecuador
Campaign file: Download campaign file
Creative Director: Tebo Samaniego
Art Director: Carlos Cabeza de Vaca
Copywriter: Tebo Samaniego