Reebok: Crafted by Fitness, 3

Credits & Description:

Media: Digital
Country: Spain
Client: Reebok
Advertised brand: Reebok Lux Tights & Epic Shorts
Advertising Agency: Manifiesto, Spain
Creative Director: Noelia Fernández
Head of Art: Ramón Ramos
Creative Supervisor: Montse Bernardo
Art Director: Adrià Armengou
Production Company: Petra Garmon
Director: Arnau Montanyes
Lighting cameraman: Juli Carné
Photographer: Lander Larrañaga
Published: August 21 2017
Synopsis:
Reebok requested a campaign to launch their new collection Crafted by Fitness, an sports equipment that adapts to all types of bodies and training sessions.
We launched Reebok Bodies Crafted by Fitness. A campaign in which we break the established molds to create the first Reebok mannequins based on real bodies.
We present the campaign with a brand film explaining the idea and encouraging the Reebok community to participate to become the first Reebok Bodies.
And after a 3D scanner and many hours of work, we did it: the Crafted by Fitness collection was presented on Reebok's most human mannequins.