Rei das Milhas Print New Destinations, 2 by FLEX And Comunicação

New Destinations, 2
The Print Ad titled New Destinations, 2 was done by FLEX And Comunicação advertising agency for Rei das Milhas in Brazil. It was released in Oct 2018.
Advertising campaign for Rei das Milhas

Rei das Milhas: New Destinations, 2

Brand
Rei das Milhas
Media
Print
Released
October 2018
Posted
March 2020
Market
Brazil
Industry
Travel Agencies, Tour Operators & Travel Services
Agency
FLEX And Comunicação

Credits & Description:

Category: Professional Services
Media: Print
Brand: Rei das Milhas
Agency: FLEX And Comunicação
Geo: Brazil
Advertising Agency: FLEX And Comunicação, Fortaleza, Brazil
Creative Director: André Nogueira
Art Director: Samuel Ribeiro
Copywriters: André Nogueira, Felipe Cruz, Italo Matos
Published: September 2018
Synopsis:
"Rei das Milhas” is a startup that sells airplane tickets for more affordable prices. The “New Destinations” campaign intends to invite the target-public of Rei das Milhas to reflect about how they’ve been spending their free time. In order to do that, we created a passport which has, instead of stamps from unforgettable trips, stamps representing cliché activities, that cease to be exciting as time goes in everyday life. By creating this argument, we present Rei das Milhas as a way to break such paradigm, since with its discounts it becomes easier to travel and find new destinations.
It's time to stamp your passport with new destinations.